The demand for HVAC technicians continues to grow. The U.S. Bureau of Labor Statistics predicts a 13% increase in these careers by 2028, making it the fastest growth rate than any other job field. However, trade schools and other HVAC educational institutions may struggle with recruiting new students to their program. Here are 4 things vocational schools can do to attract future HVAC/R technicians:
#1: Attend hiring events like Career Days and other local shows
Simply attending the event will not get the results programs want. Instead, they need to have a visually appealing and educational booth. In fact, many recruiters catch the eye of attendees by using iConnect Training’s units like:
- The TU-805 Mobile Table-Top Air Conditioning & Refrigeration Trainer This training unit is portable and easy to bring to events. Just looking at the unit itself spikes curiosity in those thinking about a career in HVAC. Instructors can easily demonstrate basic refrigeration and air conditioning principles right at the event.
- The TU-810 EEV Table-Top Air Conditioning & Refrigeration Training Unit Similar to the TU-805, this compact trainer also demonstrates basic AC and refrigeration fundamentals. However, this one has a sophisticated design to control the flow of refrigerant using the superheat controller and electronic expansion valve (EEV).
- The TU-701 Table-Top Heat Pump Trainer This trainer has a lot going on which is perfect for drawing in attendees. Potential students can get hands-on experience in troubleshooting wiring, piping and controls on a heat heat pump unit.
Another way to stand out at an event is to have an eye-catching video playing or connect an iManifold to an HVAC training unit to display on the screen. iConnect Training will send you free videos to run on a loop. Please contact firstname.lastname@example.org.
#2: Offer a unique, educational training program like no other
Many programs are competing to recruit potential students. Vocational schools can differentiate themselves by giving high performers the opportunity to learn more about HVAC while vacationing in the Bahamas.
#3: Secure testimonials from past students
Testimonials are powerful this day in age, especially with recruiting. It’s very convincing when potential students hear from others on their experience at the trade school and what they’ve been able to accomplish.
Once the testimonials have been secured, make sure to use them in marketing like the website, social media, print materials and events.
#4: Promote hands-on learning curriculum
Students no longer want to learn from simply reading from a textbook. They want an interactive approach to learning. Enhance curriculum by pairing with training units to give students hands-on experience. Don’t forget to promote this strengthened approach to education in marketing!